Evening panorama of Budapest with the Danube and its bridges

SIMÁNYI & NÉVERY ATTORNEYS’ ASSOCIATION

Legal support.
Personal attention.

We assist businesses and individuals with their legal matters, from the first consultation through to resolution.

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HOW WE CAN HELP

Our practice areas

From the day-to-day operation of a business to complex investment projects and dispute resolution.

Litigation and out-of-court representation

Civil and commercial disputes, and claims arising from breach of contract or defective performance.

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Developing legal and evidentiary strategies, preparing statements of claim and defence, representation at hearings and handling appeals. Alongside proceedings, we assess settlement opportunities and assist with out-of-court resolution.

Industrial and EPC projects

Contractual and legal support for projects encompassing engineering, procurement and construction.

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Preparing and negotiating main contractor and subcontractor agreements, and addressing performance conditions, deadlines, security and liability. We assist with contract amendments, additional works, handover and acceptance, statutory and contractual warranty claims, and disputes arising during projects.

Corporate law and M&A

Company formation, corporate changes, ownership transactions and acquisitions.

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Drafting constitutional documents, members’ and other corporate resolutions, share transfers and agreements required for company operations. We also provide legal support for transactions involving transformations, acquisitions and mergers.

Business and commercial law

Ongoing corporate legal support and business contracts in Hungarian and other languages.

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Preparing sale, supply, works, services and lease agreements, general terms and conditions, and statutory and contractual warranty documentation. We assist with assessing contractual risks, negotiations and the legal aspects of international business relationships.

Real estate law and development

Legal support for purchases, leases, land subdivision and development projects.

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Preparing real estate transactions and related documents, examining title and encumbrances, and representation in land registry proceedings. We also assist with land exchanges, agreements relating to land subdivision, development and construction contracts, and real estate disputes.

Debt recovery and insolvency

Resolving outstanding debts, payment orders, enforcement and creditor representation.

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Payment demands, settlements and instalment agreements, and pursuing claims in contentious and non-contentious proceedings. We represent creditors in initiating liquidation proceedings and lodging claims, as well as in legal matters relating to enforcement.

Employment law

Supporting employers and employees from the start of employment through to dispute resolution.

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Preparing employment contracts, internal policies and agreements, and advising on changes to and termination of employment. We assist with employment claims, compensation claims and labour disputes.

Data protection

Legal structuring of corporate data processing and data protection documentation.

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Preparing privacy notices, internal policies and data processing agreements. We also provide legal support for employee data processing, camera systems and data protection impact assessments, and review data processing practices.

Damages and insurance disputes

Contractual and non-contractual damage, and claims against insurers.

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Examining liability and evidentiary options, and legally assessing damage and related claims. We support clients in submitting claims, settlement negotiations and, where necessary, litigation.

Succession and probate

Inheritance matters, probate proceedings and representation of heirs.

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Advising on inheritance, preparing and reviewing testamentary dispositions, and representation in probate proceedings. We assist with inheritance settlements and the resolution of succession disputes.

Intellectual property

Creative works, commercially valuable intellectual assets and licensing arrangements.

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Legal support for intellectual property rights, usage and licence agreements, and confidentiality agreements. We assist clients in establishing contractual protection and handling related disputes.

Civil law and legal drafting

Contracts, agreements and property matters for businesses and individuals.

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Reviewing proposed transactions and drafting, amending and reviewing contracts and other legal documents. We aim to define clients’ rights and obligations clearly and prevent subsequent disputes.

OUR COLLEAGUES

Our team

Portrait of Simányi Zsolt

Dr. Simányi Zsolt

Managing member, attorney-at-law

Corporate law · EPC projects
Employment law · data protection

Biography

He graduated in law from Pázmány Péter Catholic University in 2004, summa cum laude. He subsequently completed a programme at Fordham University’s Institute of American Language and Culture in New York. Before taking the Hungarian bar examination, he gained extensive experience in criminal and administrative law alongside civil law. In 2009, he founded Simányi és Társa Law Office and became a member of the Budapest Bar Association. He is a founding and managing member of Simányi és Névery Attorneys’ Association.

His practice currently focuses primarily on civil law. Previously, he acted as defence counsel in criminal matters, provided legal services in administrative matters and served on the supervisory boards of public foundations.

He primarily provides comprehensive legal support to foreign-owned businesses and companies with international business relationships. His main practice areas are corporate, business and commercial law, employment law, data protection and comprehensive legal support for EPC projects. The latter includes preparing and negotiating contracts for engineering, procurement and construction projects, handling legal issues during implementation and resolving related claims and disputes. He represents clients in litigation and out-of-court enforcement and also accepts instructions from individuals in civil matters.

He works in Hungarian and English, drafting documents and conducting negotiations in both languages.

Portrait of Névery Péter

Dr. Névery Péter

Founding member, attorney-at-law

Litigation · debt recovery
EPC projects · business contracts

Biography

He obtained his law degree from the Faculty of Law of Eötvös Loránd University in 2007. He has practised as a member of the Budapest Bar Association since 2012. He is a founding member of Simányi és Névery Attorneys’ Association.

His practice centres on civil and commercial disputes and pursuing claims in and out of court. He represents businesses and individuals in contractual, real estate, damages and employment matters. He regularly handles disputes arising from breach of contract, defective performance and statutory and contractual warranties, as well as payment order, enforcement and liquidation proceedings.

He also provides ongoing legal support to Hungarian and foreign-owned companies, prepares and negotiates business contracts and handles real estate transactions. Together with Dr. Simányi Zsolt, he supports industrial and EPC projects by assisting with engineering, procurement and construction contracts, legal issues arising during performance and the resolution of related claims. His particular focus in this work is on preventing disputes and representing clients in litigation.

He works in Hungarian, English and Slovak. He also supports clients with international business relationships in multilingual contractual settings.

Portrait of Ruszthi Hunor

Dr. Ruszthi Hunor

Cooperating partner, attorney-at-law

Real estate · corporate law and M&A
Sports law · intellectual property

Biography

He obtained his law degree from the Faculty of Law of Pázmány Péter Catholic University in 2004. He completed the coursework of the university’s doctoral school in 2006 and earned an LL.M. qualification in sports law at the Deák Ferenc Further Training Institute in 2026. For several years, he taught, led courses and examined students at Pázmány Péter Catholic University and colleges in Budapest. He has been a member of the Budapest Bar Association since 2008.

His main practice areas are real estate, corporate and commercial law, sports law and intellectual property. He provides ongoing legal representation to major companies in various industries and regularly supports real estate development projects. He represents clients in a substantial number and value of mergers and acquisitions across different sectors and provides comprehensive legal services in these areas to both long-standing and occasional clients.

He works in Hungarian and English.

Portrait of Péntek Bálint

Dr. Péntek Bálint

Member of the association, attorney-at-law

Corporate law · employment law
Real estate · debt recovery

Biography

He graduated in law from the Faculty of Law of Pázmány Péter Catholic University in 2013 and passed the Hungarian bar examination in 2019. He has worked with Simányi és Társa Law Office and attorneys Dr. Simányi Zsolt and Dr. Névery Péter since February 2015. He has practised as a member of the Budapest Bar Association since 2020 and is a member of Simányi és Névery Attorneys’ Association.

His practice primarily covers corporate, employment and real estate law and debt recovery. In these areas, he provides comprehensive legal advice and representation to Hungarian and foreign-owned small and medium-sized enterprises, individuals and non-profit organisations.

He works in Hungarian and English.

Portrait of Tóth Márk

Dr. Tóth Márk

Trainee lawyer

Real estate · corporate law
Debt recovery

Biography

He obtained his law degree from the Faculty of Law of Eötvös Loránd University in 2023. He began his career at a Budapest law firm, where he primarily handled media law matters.

He has been a trainee lawyer at Simányi és Névery Attorneys’ Association since 2025. He is currently preparing for the Hungarian bar examination.

He works in Hungarian and English.

Portrait of Hegedűs Péter

Dr. Hegedűs Péter

Trainee lawyer

Civil law · corporate law
Preparing litigation matters

Biography

He obtained his law degree from the Faculty of Law of Pázmány Péter Catholic University. He began his career as an intern at a Budapest law firm, primarily working on real estate matters. He is currently a trainee lawyer at Simányi és Névery Attorneys’ Association.

He has gained experience primarily in civil and corporate law and debt recovery. His work includes assisting with the preparation of contentious and non-contentious proceedings and drafting contracts and other legal documents.

He works in Hungarian and English.

OUR PROFESSIONAL ARTICLES

Our articles on LinkedIn

Dr. Névery Péter · · English version

Functional food online - an opportunity for Slovak and Czech brands on the Hungarian market?

Online food sales are no longer just the domain of supermarkets. Functional food, healthy snacks, premium foods and longevity products are creating space for D2C brands that sell product, content and lifestyle at the same time.

Read the full article

Online food sales are no longer just the domain of supermarkets. Functional food, healthy snacks, premium foods and longevity products are creating space for D2C brands that sell product, content and lifestyle at the same time.

With functional food, the main asset is not the catalog. It is the brand, repeat purchases, and the ability to explain to the customer why they should include the product in their daily routine.

Kifli shows the size of the online food segment

The CzechRohlik Group entered Hungary through Kifli.hu and built it into an online FMCG leader. In the PwC 2025 ranking, Kifli.hu was the second largest online retailer in the country and the first in FMCG.

This model is capital intensive - own fulfillment centers, refrigerated logistics and delivery time windows. However, for smaller food brands, there is no need to copy Rohlik. Their opportunity may be completely different: their own D2C brand, marketplace or distribution partnership.

Powerlogy: product, community and European ambition

According to E-commerce Slovakia, Slovak POWERLOGY achieves an annual turnover of over 4 million euros and operates mainly in Slovakia and the Czech Republic. The brand focuses on functional nutrition, superfoods, supplements and education around energy, performance and longevity.

Founder Dušan Plichta stated in an interview with MediaGuru that he wants to expand to 27 European countries and build a European e-shop around the longevity and biohacking community. In this plan, Hungary is a natural market on the map of Central Europe.

Why can D2C work with food?

The advantage of functional food is the high chance of repeat purchase. Coffee, granola, nut butter, protein, collagen or supplements are bought again after consumption. This changes the economics of the customer: the brand does not have to make money on the first order if it can build a long-term relationship.

The second factor is content. Recipes, podcasts, expert explanations, ambassadors, and community help a brand differentiate itself from an anonymous product on a marketplace. Powerlogy is a good example of how a product can be an entry point into a broader media and community ecosystem.

Marketplace can be a test, not the end goal

POWERLOGY is already using distribution channels and marketplaces to expand. GymBeam, on the other hand, lists marketplaces in its annual report as a growing channel that helps acquire customers and enter new markets.

For a brand that is unsure of Hungary's potential, selling through an existing marketplace or retail partner may be the first step. A localized e-shop may come after demand is verified.

Hungary is not just a cheap food market

The price sensitivity of the Hungarian consumer is high, but this does not exclude the premium segment. Budapest and larger cities create an audience for healthy lifestyle, fitness, biohacking and quality food. It is in such communities that a regional brand can start relatively concentrated.

For Czech or Slovak brands, the main question is not whether they can compete with the supermarket. The question is whether there is a large enough community of customers in Hungary who want exactly their type of product and story.

Original article on LinkedIn ↗
Dr. Névery Péter · · English version

From niche brand to regional brand - Hungary as the next step

Barefoot, sneakers, eyewear and streetwear show that e-commerce does not have to grow only through mass assortment. Regional niche brands can create a strong community and then transfer the same identity to other markets.

Read the full article

Barefoot, sneakers, eyewear and streetwear show that e-commerce does not have to grow only through mass assortment. Regional niche brands can create a strong community and then transfer the same identity to other markets.

The most interesting fashion e-shops often don’t enter a new market as “another shoe store.” They enter as a brand that the customer wants to follow and belong to.

Ježko Bežko: Hungary already in expansion plan

Slovak children's and barefoot footwear specialistJežko Bežko is one of the most interesting examples in this series. The company has grown to approximately €1.5 million in sales in eight years and publicly confirmed plans to expand into Poland and Hungary in 2026.

The brand is preparing a more neutral identity and new domains for this. This is exactly the moment when a successful local niche e-shop begins to become a regional brand.

Be Lenka: Slovak barefoot is already experiencing international growth

The barefoot segment has another strong representative in Slovakia - Be Lenka . The brand has grown to tens of millions of euros in annual sales and sells in multiple markets. It is proof that a product category that was relatively narrow a few years ago can create an internationally scalable brand.

For other companies, it is important to note that the barefoot customer is often not just looking for “shoes.” They are looking for a specific product philosophy, fit, expert content, and community. This reduces the advantage of purely price-based marketplace models.

Footshop: from a Prague sneaker shop to a regional e-commerce company

Czech Footshop achieved consolidated sales of CZK 1.887 billion in 2025, with 93% of revenues coming from e-commerce. More than three-quarters of sales come from abroad. The company also has brick-and-mortar stores, including in Budapest, and is expanding.

Footshop shows that a physical store doesn't have to be the opposite of a digital model. It can be a showroom, a community point, and a branding tool in a market where the majority of sales still come online.

Fashion is localized differently than a technical product

For clothing and footwear, the product catalog is just the beginning. Styling, photography, local social media lingo, influencers, community events, and how the brand handles sizing and exchanges are key.

Therefore, a brand with a smaller assortment that can build a clear identity in Hungary can be more successful than a large reseller without its own story. Niche players have the advantage that their story already exists - they just have to convey it correctly.

Hungary as another regional chapter

Ježko Bežko is already preparing Hungary specifically. Footshop showed a functioning omnichannel model here, and other Slovak brands such as Be Lenka or EYERIM prove that a regional e-commerce brand can be built from Bratislava, Žilina or Prague.

For smaller fashion brands, Hungary may not be a “big international expansion.” It can be the next chapter in Central European growth – especially if the product is sufficiently different and the brand can create a local community.

Original article on LinkedIn ↗
Dr. Névery Péter · · English version

Is there room for regional beauty e-shops in Hungary?

Notino has proven that a Czech beauty brand can be a mainstream online player in Hungary. However, that doesn't mean the market is closed.

Read the full article

Notino has proven that a Czech beauty brand can be a mainstream online player in Hungary. However, that doesn't mean the market is closed. Natural cosmetics, niche skincare, and brands with their own story can play a different game than large multibrand platforms.

Beauty is a category where the customer isn't just buying a product. They're buying trust, a routine, a brand story, and often a community. This is an environment where a smaller regional brand can grow alongside the big players.

Notino as a proof of market, not a barrier

According to PwC, Notino is one of the most well-known online retailers in Hungary. Its success is confirmed by two things: the Hungarian customer has no problem buying beauty online, and the brand's Czech origin is not a barrier if the customer experience is local.

For smaller brands, however, the goal is not to build "the next Notino." A clearly defined category may be more interesting - natural cosmetics, clean beauty, aromatherapy, zero-waste drugstore or professional skincare.

Soaphoria: own brand and partnership model

Slovak Soaphoria combines its own e-shop, brick-and-mortar stores and a network of partner stores. In the Czech Republic, it has a wide list of partner stores and is also actively looking for B2B partners - e-shops, salons and brick-and-mortar concepts.

This model is interesting for expansion because a new market does not have to start with a large investment of its own. The brand can combine direct-to-consumer sales with local partners who help it build trust and physical contact with the customer.

Kvitok: community, experience and repeat purchase

KVITOK® has been on the market for more than ten years, has produced hundreds of thousands of products and fulfilled more than 160,000 orders. In addition to its own e-shop, it is building a partner network.

Repeat purchases are extremely important in cosmetics. If a customer finds a product that suits them, a one-time order can turn into a long-term relationship. Therefore, it is not only the cost of acquiring a customer that is crucial for expansion, but also the ability to retain them.

Local marketing is more important than literal translation

Beauty brands rely on content: tutorials, routines, before/after communication, ambassadors, reviews, social media and video. Therefore, when entering Hungary, it is not enough to simply translate product names. The brand must sound natural in the local online environment.

The advantage of Czech and Slovak players is that they already have experience with relatively small Central European markets. They know how to work with the community and may not need huge media budgets to create a meaningful customer base.

Where could the opportunity be?

Hungarian beauty e-commerce is competitive but also very broad. Alongside global perfumeries, there is room for brands that come up with their own formulations, a clear identity, and content that educates or inspires the customer.

Slovak natural beauty brands therefore do not need to look for an empty market. They just need to find a segment of customers for whom their specific position is relevant. In beauty, the brand that is memorable often wins, not the one with the most items in the catalog.

Original article on LinkedIn ↗
Our articles on LinkedIn

CONTACT

Let’s discuss your matter.

1016 Budapest, Szirtes út 11.

In-person consultations by prior appointment.
info@snlegal.hu ↗+36 1 209 0583
Directions

The office is within walking distance of the Sánc utca stop along Szirtes út towards the Citadella, or from the Szirtes út stop.

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